Kingsley Szamet Employment Law
How Kingsley Szamet reclaimed half their intake team's time with Sophia
About Kingsley Szamet
Kingsley Szamet is a California employment law firm whose clients often reach out in moments of distress. The intake team handled calls and forms during business hours, but after-hours and weekend inquiries went unanswered. The firm partnered with Superpanel to build Sophia, a digital intake co-worker running across phone and SMS.
The Challenge
After-hours and weekend inquiries went unanswered
Traditional answering service cost north of $60,000 a year, with no web form handling
Call-center reps lacked employment law expertise, requiring constant correction
Managing the service consumed 45 to 50% of the intake team's time
There's this idea of really listening to the customer and trying to customize the product to each practice, because everybody does it a little bit differently. That's something very, very unique about Superpanel.
Eric Kingsley
Founding Partner
Results with Superpanel
Half the intake team's time reclaimed
Efficiency
45 to 50% of intake-team time freed from directing an external answering service
Reclaimed time redirected to deeper qualification and richer client conversations
Capability
Multi-channel engagement across phone, SMS, and immediate web form follow-up
Pre-retainer document collection and real-time live transfers when leads qualify
Pricing aligned to hard outcomes (retainers signed)
Adoption
Only 1 to 2% of callers ask to be transferred to a human
Clients engage over multi-day conversations spanning calls, SMS, email, and documents
Client Experience
Immediate coverage across phone, SMS, and web forms, including evenings and weekends
Reduced wait times for clients reaching out in distress
We want to make sure that phones are being attended to immediately, and people aren’t waiting around. Superpanel has been helping us move a lot more quickly.
Kimberley Madrid
Office Manager
