Consumer Protection Law Group
How CPLG transformed intake into a scalable growth engine
About CPLG
Consumer Protection Law Group (CPLG) is a high-volume plaintiff law firm, serving clients across the country. The firm manages thousands of leads through multiple intake teams. It needed a faster, more consistent way to qualify and convert clients without increasing headcount.
The Challenge
Manual follow-ups stretched intake staff thin
High labor costs per signed case limited growth
Leads fell through the cracks during handoffs
Top performers were bogged down by repetitive admin
We did an A/B test with clients and there was no difference in whether people cared if they were talking to Superpanel or a human.
Eamon Graziano
COO of CPLG
Results with Superpanel
Efficiency
Over 50% of manual intake workload shifted to Superpanel's digital teammate
Doubled signed cases per month and increased filings with a leaner team, without sacrificing quality
Capability
Introduced labor cost per acquisition as a core metric
Intake no longer a constraint, firm now aiming for 1,000+ signed cases per month
Modernized intake before competitors, building durable advantage
Adoption
Began routing a small share of inquiries through Superpanel, benchmarking results against intake team
After proving performance step by step, the firm fully adopted the system, shifting the majority of intake work to Superpanel
Client Experience
Performed an A/B test with clients. Established no meaningful difference in client experience with Superpanel or a human.
Our top-performers are empowered by Superpanel, and being fed a pipeline of people who are ready to sign.
Eamon Graziano
COO of CPLG
