How CPLG transformed intake into a scalable growth engine

About CPLG

Consumer Protection Law Group (CPLG) is a high-volume plaintiff law firm, serving clients across the country. The firm manages thousands of leads through multiple intake teams. It needed a faster, more consistent way to qualify and convert clients without increasing headcount.

The Challenge

Manual follow-ups stretched intake staff thin

High labor costs per signed case limited growth

Leads fell through the cracks during handoffs

Top performers were bogged down by repetitive admin

Results with Superpanel

Efficiency

More output with fewer resources

Over 50% of manual intake workload shifted to Superpanel's digital teammate
Doubled signed cases per month and increased filings with a leaner team, without sacrificing quality

“We did an A/B test with clients and there was no difference in whether people cared if they were talking to Superpanel or a human.”

Eamon Graziano, COO of CPLG

Competitive edge

First-mover advantage on AI

Rolled out in phases with human oversight, seamlessly fitting into existing workflows
Modernized intake before competitors, building durable advantage

Implementation

Testing and scaling with confidence

Began routing a small share of inquiries through Superpanel, benchmarking results against intake team
After proving performance step by step, the firm fully adopted the system, shifting the majority of intake work to Superpanel

“Our top-performers are empowered by Superpanel, and being fed a pipeline of people who are ready to sign.”

Eamon Graziano, COO of CPLG

Profit & scale

Intake as a growth driver

Introduced labor cost per acquisition as a core metric
Intake no longer a constraint, firm now aiming for 1,000+ signed cases per month

“We’re having conversations like: do we have the lawyers to handle 1,000 cases a month? We’re not intake constrained at all."

Eamon Graziano, COO of CPLG